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Community planning is starting to include a broader food systems
focus, spanning topics such as nutrition and health outcomes,
sustainable farming practices, economic and social implications of
local food production, distribution, and consumption. Together,
these issues are a driving force for the passions of those seeking
positive change in their communities through healthy food. The
purpose of this book is to explore how and where local food and
farms, as part of a local or regional food system, can positively
impact both economic development and overall well-being of
communities. Across North America, there are good examples of the
ways in which innovative local food systems provide opportunities
for: increasing job growth and entrepreneurship; retaining local
farmers on their land while nourishing their community; and
providing communities places to congregate, bond, and become
closer-knit. Six such examples are highlighted, each illustrating a
novel model offering unique contributions to community economic
health and well-being. These important cases offer practitioners,
advocates, academics, and students insight into how applications
can be built or studied in their own communities.
Advertising: Critical Approaches explores a broad range of critical
theories and perspectives to shed new light on the organisation,
workings and effects of the advertising industry today. Chris
Wharton presents the social, cultural and economic role of
advertising across history, with chapters tracking the process of
advertising from production to reception. Split into three sections
covering Foundations, Frameworks and Applications, the book's
chapters explore a range of areas central to an insight into the
development of modern advertising, including: advertising history
cultural, critical and political economy approaches to advertising
texts in advertising the reception of advertising advertising in
the home and outdoor advertising consumer culture. Case studies
explore the diversity in the uses of advertising throughout
history, from Ostia and the Square of the Corporations in the
ancient Roman world to the UK Border Agency's 'Go Home' campaign
and contemporary City branding throughout Europe. Assessing the
impact of the works of key critical thinkers including Marx,
Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on
our understanding of consumption and advertising's societal impact,
Advertising: Critical Approaches illuminates and enhances our
understanding and engagement with one of the most vital cultural
and economic forces in contemporary society.
Community planning is starting to include a broader food systems
focus, spanning topics such as nutrition and health outcomes,
sustainable farming practices, economic and social implications of
local food production, distribution, and consumption. Together,
these issues are a driving force for the passions of those seeking
positive change in their communities through healthy food. The
purpose of this book is to explore how and where local food and
farms, as part of a local or regional food system, can positively
impact both economic development and overall well-being of
communities. Across North America, there are good examples of the
ways in which innovative local food systems provide opportunities
for: increasing job growth and entrepreneurship; retaining local
farmers on their land while nourishing their community; and
providing communities places to congregate, bond, and become
closer-knit. Six such examples are highlighted, each illustrating a
novel model offering unique contributions to community economic
health and well-being. These important cases offer practitioners,
advocates, academics, and students insight into how applications
can be built or studied in their own communities.
Advertising: Critical Approaches explores a broad range of critical
theories and perspectives to shed new light on the organisation,
workings and effects of the advertising industry today. Chris
Wharton presents the social, cultural and economic role of
advertising across history, with chapters tracking the process of
advertising from production to reception. Split into three sections
covering Foundations, Frameworks and Applications, the book's
chapters explore a range of areas central to an insight into the
development of modern advertising, including: advertising history
cultural, critical and political economy approaches to advertising
texts in advertising the reception of advertising advertising in
the home and outdoor advertising consumer culture. Case studies
explore the diversity in the uses of advertising throughout
history, from Ostia and the Square of the Corporations in the
ancient Roman world to the UK Border Agency's 'Go Home' campaign
and contemporary City branding throughout Europe. Assessing the
impact of the works of key critical thinkers including Marx,
Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on
our understanding of consumption and advertising's societal impact,
Advertising: Critical Approaches illuminates and enhances our
understanding and engagement with one of the most vital cultural
and economic forces in contemporary society.
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